Setting Effective SMART Marketing Goals
Your marketing goals will guide you towards the right path. Let your marketing effort come from these marketing goals. How? Setting SMART goals is an excellent way to get begin.
Paid search, search engine optimization, content and other social efforts are all important pieces that can lead to a successful marketing initiative. These are effective tools that can help your efforts become fruitful. However, it’s still highly recommended to start with goals and KPIs.
Set your SMART marketing goals now!
Engaging and establishing an audience can really take some time. A lot of business owners and personal bloggers struggle first before experiencing ROI. The secret of a spectacular marketing strategy? Measurable, well-founded goals.
Starting with your KPIs and goals can make your efforts much more victorious. To be able to assist you with your goal-setting efforts, we have adapted the SMART goal framework.
Set your SMART goals in marketing. Make sure that your marketing goals are always SMART: Specific, Measurable, Attainable, Realistic and Timely. There is no denying that this SMART goal structure can move mountains. It can give you the opportunity to define the reasons behind your marketing efforts.
Here’s how you can work through each step.
Establish very specific marketing goals.
What are your brand and revenue goals? It should you be able to define your company as well. What are your priorities? What are you hoping to accomplish? How can you ensure accountability?
Establishing your brand marketing and revenue goals first will help you define your approach towards technical SEO, content creation and demand campaigns. It will fuel your seo marketing strategy for success.
Now, it’s time ask yourself. How can you make those marketing goals measurable?
Make those marketing goals measurable.
You can make them measurable by determining your key performance indicators (KPIs).
Measure your ongoing progress. What KPIs are you planning to use to illustrate success?
You have to keep in mind though, that defining key performance indicators for your brand marketing goals can be a little subjective. Want to see some examples?
increase in visitor loyalty
increase in natural social shares of your content
decrease in funnel abandonment rate
increase in form submissions
increase in revenue
Match your goals to your revenue and brand KPIs. By doing this, it will be easier to communicate success and measure your efforts. Moreover, you can determine if there is a need to adjust your initiatives.
Have you successfully matched your key performance indicators to your brand and revenue goals? Then, let’s address if they are in the realm of possibility.
Attain your marketing goals.
You should asses your own ability to reach your goals. It’s easy to set goals, but accomplishing them is another story.
Utilize data and trends to know whether or not your goals are attainable. You would want to evaluate the possibility of fulfilling what your plans. Surely, your goals are challenging, but can you achieve them? Contemplate on this, or set a realistic discussion with your teammates.
Attain realistic marketing goals.
Have you verified that what you are proposing is practical enough?
In this fourth step, you should discuss with your team and find out whether you the goals you have established are realistic. Are your teammates up for the challenge?
Goals are time-sensitive, so make sure to match your KPIs and goals with actual expectations.
Afterwards, it’s time for you to take on the fifth step. You are now ready to implement an effective marketing strategy.
Accomplish time-sensitive marketing goals.
Classify your goals into long-term and short-term lists. You should also determine whether there will be short-term gains that will be accomplished right away. Prioritizing these little victories would allow you to get buy-in while you continue working towards your long-term goals.
How long before you can achieve each goal? Set time frames. Set deadlines. Be ready to race towards those deadlines. It’s a whole new integrated marketing adventure.
How long are you planning to research and optimize assets? It’s up to you if you will work aggressively towards those goals as soon as possible, or until you’re 2 months in.
Goal-setting is a dynamic process. Rinse and Repeat!
Utilizing this SMART goal framework to establish marketing goals can help keep your business effective, focused and efficient. Take note that goal setting is an ongoing, dynamic process.
There is always time to polish your goals, and work towards new business challenges. Set your entire company up for success.